This article describes how to add impression trackers to your creatives.
What are impression trackers, and do I need to use them?
Impression trackers are third-party provided 1x1 pixels that your brand may choose to use to facilitate measurement, insights, or reporting for trusted partners. They fire when an ad impression happens, relaying information back to the tracking partner to power their solution.
They are not required for any campaigns.
What types of impression trackers can I use?
We accept only 1x1 impression trackers. We do not accept click trackers, quartile/video-complete trackers, VAST/VPAID tags, or other variations of third-party tracking technology. Use of third-party impression trackers is subject to the Ads Manager Terms.
Find our list of approved partners that can provide impression trackers here.
Where and how do I apply my impression trackers?
Impression trackers are applied at the creative level and can be added to (or removed from) any creative at any time.
To add an impression tracker to your creative:
Open your campaign
Navigate to the Creative section and click “Add creative”
Choose your desired ad (video ad or action ad), continue to the upload screen, and upload your video ad.
If you’d like to add an impression tracker to an existing creative, simply select that creative on your campaign or from within your creative library.
After your video has been uploaded, select “Tracking Settings.”
Add in your tracking tag with appropriate macros (more below on macros). Note that:
Impression tags must be secure (HTTPS). Unsecure tags (HTTP) will be rejected
Impression tags must not contain spaces
You may add up to 20 unique tracking tags to a creative
Submit your new creative for review, or save your existing creative with its newly added impression tracker.
NOTE: Impression Trackers are saved at the creative level. Creatives with saved impression trackers can be found in your creative library and can be adjusted any time. Keep this in mind when using the same video ad across different campaigns.
NOTE: Cloning video ads – or campaigns with video ads – that have impression trackers will also carry the impression tracker to the cloned ads.
Supported Macros for Impression Trackers
Below is a list of macros that can be added to impression trackers.
Available for all creatives
[[[ADVERTISERID]]]: The UID for your advertiser
[[[CAMPAIGNID]]]: The UID of the campaign
[[[CREATIVEID]]]: The encoded UID of your creative
This macro will be base64 encoded. To get to the original ID, you will need to decode it via base64. Please refer here for a free decoding service (www.base64encode.org/).
[[[CREATIVEID_URL]]]: The non-encoded UID of your creative
[[[DEVICE_IP]]]: Used to pass the Device IP from the Open RTB Bid Request.
Only an IPV4 IP will be sent
When a device level opts out (LMT=1) or geographic privacy regulations do not allow for sharing of the IP, the result of the macro will yield "0.0.0.0"
Cachebusters
[[[CACHEBUSTER]]]: A cachebuster that can be numeric or a longer alphanumeric, depending on the specific creative type.
[[[TIMESTAMP]]]: A short, numeric cachebuster, the number of seconds since January 1, 1970. This is the recommended cachebuster for video creatives.
Geography
[[[COUNTRY]]]: Country in which the impression served
[[[METRO_CODE]]]: The Designated Market Area within the United States in which the impression served
[[[POSTAL_CODE]]]: The postal code in which the impression served (where available)
Approved Partners
Below is a list of approved partners who offer impression trackers, along with their domains. Only tags from these providers with these domains will be accepted:
Provider | Domain |
Aarki | aarki.net |
Adform | adform.net, adformdsp.net |
AJain | ap.aJainplatform.io |
Attain | attainplatform.io |
Brightline | events.brightline.tv |
Clinch | realtime.clinch.co, trk.clinch.co, cdn.clinch.co, img-cdn.clinch.co, cdn-dynimg.clinch.co, cdn-dynaud.clinch.co, dv.clinch.co |
ComScore Brand Lift | scorecardresearch.com |
Cuebiq | in.cuebiq.com, com.cuebiq.cuebiqsdk |
Data + Math | p.tvpixel.com |
DCM | doubleclick.net, googlesyndication.com, 2mdn.net |
Disqo | track.activemetering.com |
Doubleverify | doubleverify.com |
DV | vtrk.dv.tech |
Dynata | researchnow.com |
EDO | lighthouse.edoinc.com |
Extreme Reach | gcs.extremereach.io, cdn1.extremereach.io, beacons2.extremereach.io, d1i5nxchbqysi4.cloudfront.net, beacons.extremereach.io, cdn2.extremereach.io |
Eye Return | eyereturn.com |
Flashtalking | flashtalking.com |
Foursquare | foursquare.com |
Google analytics | google-analytics.com |
IAS | vast.adsafeprotected.com, video.adsafeprotected.com, unified.adsafeprotected.com, fw.adsafeprotected.com, iasds01.com |
InMarket | ninthdecimal.com |
Innovid | innovid.com |
iSpot | ispot.tv |
Kantar Millward Brown | secure.insightexpressai.com |
Kochava Web SDK | adsmeasurement.com |
Lucid | lucid.com, sampli.cio.us |
Marketcast | imtwjwoasak.com |
MetrixLab | macromill.com |
Moat | moatads.com |
Nielsen | imrworldwide.com |
Ninth Decimal | ninthdecimal.com |
Placed | p.placed.com |
Research Now SSI | adv.researchnow.co.uk, ssi.go2cloud.org, researchnow.com |
Samba | pixel.mtrcs.samba.tv |
Samplicio/Lucid/Federated Sample | samplicio.us |
ScorecardResearch (comScore) | scorecardresearch.com |
Sizmek | serving-sys.com |
tapclicks | macromill.com |
TVSquared | tvsquared.com |
Upwave/Survata | survata.com |
VideoAmp | videoamp.com |
White Ops | adnxtr.com, edgexads.com |
NOTE: If you have an impression tracker that is not on the approved list, reach out to adsmanagersupport@roku.com to request adding a new approved vendor.