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Dayparts

How to schedule your ads to run on specific days and at specific times

Updated over a month ago

This article will describe what dayparts are, along with when and how to use them.

What is dayparting?

Dayparting, also known as ad scheduling, is a targeting tool that ensures your ads only run during specific times of day or days of the week.

NOTE: Campaigns with dayparting will be deliver ads based on the viewer’s local time zone. For example, if you schedule your ad to run from 9 AM to 12 PM on Mondays, it will be shown to viewers in their respective time zones during that window.

When should I use dayparts?

By default and as a best practice, your ads will run throughout the day for the date range of your campaign, reaching your target audience whenever they may be streaming.

Here are some use cases where Dayparting might make sense:

  • Align your ads with your business operations, like your store's operating hours, sales & promotions, or support center hours.

  • Align your ads with times of days most relevant to your products or services, like sleeping products at night or breakfast foods in the morning.

  • Complimenting your linear TV buying strategy by delivering ads during or around broadcast TV dayparts like Primetime, Late Night, or Early Morning.

How do I use dayparts?

Dayparting lets you set ad delivery in one-hour increments or longer, ensuring your ads reach viewers at your preferred times. This way, instead of selecting only a date range, you can refine your schedule to target specific time slots.

NOTE: Dayparting is only available for campaigns with an Awareness objective. It is not available for Consideration or Conversion campaigns.

Follow these steps to use dayparting on your awareness campaign:

  1. Open a campaign and click "Edit" within your Schedule to open the daypart selector.

  2. Click or drag your mouse over the days and times you'd like your ads to run, and then click "Save".

      1. In the above example, ads will run Monday - Sunday between 7pm and 11pm.

  3. After clicking save, your daypart selections will show on your campaign's page.

NOTE: Daypart scheduling can be changed at any time during your campaign. Just repeat the steps above.

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