Your campaign view is the table on the Campaigns page. You can now build it into a full performance report: choose which metrics appear as columns, set a date range, save the setup as a view, and export it to a (CSV) without leaving the page.
For Reports page metrics, see the Report metrics guide. This article covers how to use the campaign view itself, and the columns available to it.
Choosing your columns
Open the column selector to add or remove metrics.
Selected metrics appear in the order shown in the selector. Reorder them there, or drag columns directly in the table.
Click any column header to sort by it.
For each event you set up, you can add a total count column and a cost per column.
Campaign name always appears and you can't remove it.
Setting your date range
Use the calendar selector to choose the period your metrics cover.
Presets: Today, Yesterday, Last 7 days, Last 30 days, Last 90 days, Lifetime.
Default: Lifetime.
Custom range: up to 90 days.
Campaign detail columns - Budget, Dates, Status, On/Off always show current values and are not affected by the date range.
Reading the totals row
A Totals row stays at the bottom of the table, showing sums and averages for the campaigns in view.
With no campaigns selected, the totals cover all campaigns across all pages.
Select specific campaigns, or narrow the table with search and filters, and the totals update to match. The row tells you what it summarizes, for example, "Showing totals for 3 selected campaigns out of 340."
Use Show selected to hide everything except your selection. Clear the selection to return to the full list.
The totals row leaves out campaign details: names, IDs, dates, budget, status, on/off, and Pacing %.
Saving a view
Once you've set up your columns, save the configuration so you don't have to rebuild it next time.
Saved views store your status filter, your column selection, and your column order.
Select a saved view the same way you select a default view.
If you customize the table first and then save, the new view uses your current setup automatically
Your account stores saved views, so they follow you to any browser you sign in from.
Exporting to CSV
Export the campaign view directly to CSV for deeper analysis off platform. The export matches the columns, date range, and campaign selection currently on screen, and uses the same column names as the Reports page export.
Fields and metrics
Campaign ID: The unique identifier Roku assigns to your campaign. Useful when referencing a specific campaign with support.
Campaign budget: The total budget set for the campaign.
Campaign start date / Campaign end date: The first and last day the campaign is scheduled to deliver.
Objective: The objective you selected when you created the campaign.
Goal: The goal action the campaign is optimizing toward.
Created on: The date the campaign was created.
Last updated: The date the campaign was last edited.
Impressions: An impression is equal to your ad being shown once. 1,000 impressions = 1,000 ads.
CPM (Cost per 1,000 impressions): The effective cost you pay for 1,000 impressions delivered.
VCR (Video completion rate): The percentage of videos watched all the way through
Actions
CPCV (Cost per completed view). The amount you pay every time a viewer watches your ad to completion, calculated by dividing spend by video completions.
Views to 25%/50%/75% Completion: The number of times your ad was viewed to a specific quartile of completion. For example, a view to 25% completion means your ad was watched at least one quarter of the way through.
Pacing %: The share of your campaign budget spent so far, calculated by dividing spend by budget. Pacing percentage doesn't account for how much of your flight has elapsed, so a campaign delivering on schedule will show a lower percentage earlier in its flight.
Results and Cost per result: Performance against your campaign's goal. The goal action appears beneath the number. When your view includes campaigns with different goals, the totals row shows "Multiple campaign goals" instead of a combined number.
CPA (Cost per action): The amount you pay per your campaign's goal action, calculated by dividing spend by those actions. CPA doesn't include non-goal actions. A campaign with Page View goal that also has Sign-up and Purchase events would calculate CPA like this: CPA = Spend / Page Views.
ROAS (Return on ad spend). A ratio comparing how much you spent on ads with how much purchase value they drove, calculated by dividing total purchase value by total ad spend. ROAS reports only when you apply a purchase pixel that passes transaction value.
What isn't in the campaign view
Household metrics - Household Reach, Household Frequency, CPUR, and Total Unique Actions appear on the Reports page only.
Creative-level reporting - Performance by creative isn't yet available in the campaign view.