Audience targeting ensures your ads are being seen by your selected audience within the locations you defined.
If you don't want to create an audience, Roku will automatically optimize your audience based on your advertising objective and any other parameters you've set
Getting started
While creating your campaign, go to the Audience section and select the Edit button to access the 4 audience-targeting options
You'll make your audience selections here:
After you've made selections
On your Campaign page, your selections will appear on the Audience panel
A few things to note:
Your selections are automatically saved and applied to your campaign
Audiences from different target groups are treated as an AND statement
E.g. if you select "females", "18-24", and "income $150-200k", you'll target
"females" AND "ages 18-24" AND "income $150-200k"Audiences from the same target group are treated as an OR statement
E.g. if you select ages “18-24”, “25-34”, and “35-44”, you'll target audiences ranging in age from 18-24 OR 25-34 OR 35-44If the audience you chose isn’t hitting the target you’d like, you can change your audience selections at any time, even if your campaign has started
Roku's channel partners (i.e. the top 100 ad support apps on Roku) will also be viewing your "ad category" and may choose to block
Sensitive Ad Categories with age considerations (i.e. Alcohol targeting AD21+) may choose to build their target audience using age ranges listed in the platform. That said, Roku will share your ad category with our channel partners who will choose to place your ads in their content when and where appropriate. Just make sure your IAB category is set up properly.
Special Ad Categories can be selected at the ad account, campaign, and creative level. The selection of these categories at any stage will reduce your targeting options.
Political will not be able to target by income.
Credit, Housing, and Employment will not be able to target by income, age, gender, or zip-code.