Get tips for setting up your base pixel & events
Not seeing any event data? It can take up to 4 hours for the data to arrive.
How to check that the base pixel code and events were added to your website using the Roku Pixel Helper Chrome Extension:
Roku Pixel Helper is a Google Chrome extension that helps advertisers verify and troubleshoot pixel installation. It will help you verify, debug, and troubleshoot warnings or errors during pixel and event installation.
Download the Roku Pixel Helper Chrome extension here.
Once installed, simply click the extension to run a quick diagnostic on your page. You'll see a drop-down that shows any events you have installed.
Expand each event for more details and recommendations on how to optimize your installation.
How to check that the base pixel code and events were added to your website using the Events page:
If it's been more than 4 hours and the Events page table doesn't show any Page views event data, try these steps:
Recheck the base pixel code on your website for possible typos or accidental modifications that could've happened during placement. You can access your pixel code again by clicking on the "Set up base pixel" button.
Ensure you have selected the Page view event within the Events page "Select event type" drop-down. You should see Page views under the Events column. If you do not see Page views here, you have not selected it from the drop-down above.
This applies to all other events, as well. The Events table will show all events you have set up. Just keep a look out for data to populate under "Last fired" and a trend line to populate under "Last 7 days".
If the base code is there, make sure it was placed in the head and not in the body. It can only pass data between your website and Roku Ads Manager when placed in the head, like this:
