A forecast will populate as you build or edit a campaign, estimating the total household audience size, along with your campaign's reach and frequency.
Find it on the top right of any campaign page:
This tool maps campaign parameters – schedule, location, audience, and delivery settings – to available inventory. It automatically updates when campaign parameters change, so feel free to play around with it until you find an ideal fit.
The forecaster includes these estimated metrics:
Target audience size (households): the total amount of homes within the selected location and audience targeting.
Estimated impressions - Daily: the number of Impressions you may receive daily based on your target audience, selected placements, campaign length, and budget. Actual results may be outside of this range.
Estimated impressions - Lifetime: the number of Impressions you may receive in the campaign's lifetime based on your target audience, selected placements, campaign length, and budget. Actual results may be outside of this range.
Estimated reach: The number of households you may reach based on your target audience, selected placements, campaign length, and budget. Actual results may be outside of this range.