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Where will my ads run?
Where will my ads run?

The content streaming ads run in and how they appear to streamers.

Updated over 6 months ago

With over 80M active Roku homes, Roku Ads Manager is the perfect tool for scalable targeted reach across the very best streaming content.

Your ads will only air in professionally produced streaming video content from Roku's top channel partners. Your ads will be delivered on Roku Channel, across the Roku Audience Network (a dynamic list of our 100 ad-supported apps), and with a curated list of premium OTT content. In a nut shell, your ads will air only the best streaming content.


While building your campaign, you can choose to run across all placements, only within The Roku Channel, and more. Read more about how to select your ad placements here.
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Your video ads will deliver in mid/pre-roll ad slots. As all Connected TV ads placed through Roku Ads Manager are non-skippable, and with the large majority of Roku's streaming content happening on the big screen, video creatives are typically viewed to completion.
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Here's an example of typical streaming behavior:

  • I turn on my TV

  • I select The Roku Channel app

  • I select the movie or TV show I want to watch

  • The selected movie or TV show begins streaming

  • An ad break airs with video ads

  • The selected movie or TV show resumes streaming

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