Roku Ads Manager

First, you'll choose an advertising objective

Selecting your advertising objective will surface a pre-determined list of optimization goals. There are 2 ad objectives to choose from:

If Awareness is your goal, no event is required. If Conversion is your goal, you'll select however many events you want to track on your website.

Awareness Select this objective if you want to increase awareness of your brand’s message by maximizing the number of people that see your creative. This objective will open a reach-based optimization under the goal section.

Conversion Select this objective if you want to drive people to your website and/or drive specific actions on your website. This objective requires a pixel to be placed, and will open conversion-based optimizations goals like page views or purchases.

- Awareness Select this objective if you want to increase awareness of your brand’s message by maximizing the number of people that see your creative. This objective will open a reach-based optimization under the goal section. 
- Conversion Select this objective if you want to drive people to your website and/or drive specific actions on your website. This objective requires a pixel to be placed, and will open conversion-based optimizations goals like page views or purchases.

Next, you'll choose your optimization goal

Selecting the optimization goal tells Roku Ads Manager what to automatically optimize your campaign towards.

Awareness objectives will default to Reach. Roku will automatically optimize your campaign to maximize reach by putting your ad in front of the most net-new people within your audience and geographic targeting parameters.

Conversion objectives require a base pixel and events to installed on your website. Once your base pixel and events are set up, select the most important conversion actions from the drop-down list. Roku will automatically optimize your campaign to maximize this specific action (like page views, sign-ups, or purchases).

- Awareness objectives will default to Reach. Roku will automatically optimize your campaign to maximize reach by putting your ad in front of the most net-new people within your audience and geographic targeting parameters.
 
- Conversion objectives require a base pixel and events to installed on your website. Once your base pixel and events are set up, select the most important conversion actions from the drop-down list. Roku will automatically optimize your campaign to maximize this specific action (like page views, sign-ups, or purchases).