Your campaign budget is the amount you want to spend over the duration of your campaign. Your Ads Manager campaigns are billed using the currency you selected when creating your ad account
There won't be additional charges if your campaign delivers over the amount you set. If your goal isn’t reached, you’ll only be billed for what was delivered.
Lifetime budget
Lifetime budgets are required on all campaigns and must be $500 or more. They define the amount of money you'd like to spend over the course of your campaign's scheduled flight. Roku Ads Manager will deliver your budget throughout your scheduled flight, optimizing automatically based on your pre-selected objectives, goals, and targeting. The platform also offers flexibility, allowing advertisers to adjust budgets in response to performance goals or promotional needs throughout the campaign.
Understanding budget pacing
Roku only bills you on delivered spend that fits within the lifetime budget and schedule you set. To adjust daily spend effectively, consider extending your campaign flight dates to distribute the budget over a longer timeframe or reducing the lifetime budget for recalibrated daily pacing.
When campaigns overdeliver
You won't be charged for any spend over your planned lifetime budget. If your campaign overdelivers and budget is spent above your lifetime budget goal, you'll only spend what you planned.
When campaigns underdeliver
You'll only be charged for what delivers and you're never charged for any remaining budget. If your campaign underdelivers and there's money left but your schedule has ended, the unspent budget is yours to reallocate. Additionally, campaigns can be paused at any time or extended to adapt to evolving promotional needs and optimize overall performance.
Schedule
The schedule defines the date and time period in which your video creatives will be shown to the audience you’ve selected within your specified geographic location.
Date range
When choosing the date range for your campaign, you must set it to start on a future date.
Time zone
When creating your ad account, you’ll set the time zone. Choose carefully as this can’t be changed once you create the account. You'd need to create a new ad account to utilize a different time zone.
Your report data will be shown in the time zone you selected, and your campaigns will also deliver in that time zone.
Budget Caps
The budget cap is the max amount of budget you can set at the account level on live campaigns.
You can set any budget amount you want for your draft campaigns in Roku Ads Manager, however, when you publish a campaign, the budget will be checked against your account’s budget cap.
If publishing the campaign would cause your account to exceed its budget cap, the Publish button will be disabled, and you will see a warning message in Budget section in the campaign form.
This ensures you can plan campaigns freely in draft mode but still stay within your account’s allowed spending limits when going live.
How Budget Caps Are Calculated
Budget caps are a safeguard to prevent excessive or unintended spend.
For Credit Card (CC) Accounts
Your cap starts at your Lifetime Paid Spend (LPS) plus an extra $1,000,000.
As you cross higher spend thresholds, the extra amount increases (only the single highest boost applies):
Over $500,000 spent → cap is LPS + $2,000,000
Over $1,000,000 spent → cap is LPS + $3,000,000
Over $2,000,000 spent → cap is LPS + $5,000,000
Over $5,000,000 spent → cap is LPS + $10,000,000
Example:
If you’ve spent $6,000,000 to date, you’re over the $5,000,000 threshold, so your cap is $6,000,000 + $10,000,000 = $16,000,000.
For Invoiced Accounts
Your cap starts at your Lifetime Paid Spend (LPS) plus 3× your Line of Credit (LOC).
As you cross higher spend thresholds, the multiplier increases (only the single highest multiplier applies):
Over $500,000 spent → cap is LPS + 5 × LOC
Over $1,000,000 spent → cap is LPS + 10 × LOC
Over $4,000,000 spent → cap is LPS + 20 × LOC
Example:
If you’ve spent $5,000,000 and your LOC is $500,000, you’re over the $4,000,000 threshold, so your cap is $5,000,000 + (20 × $500,000) = $15,000,000.