When creating your campaign, you can select a particular area to include or exclude using targeting types. If you don't wish to narrow your focus, the entire United States will be included, as shown here:
How does Roku location targeting work?
We use real-time data points on viewers to determine the geographic location of the streaming content your video ads will run within. Marketers can use this same data to ensure your ad campaigns are being shown to customers within the geographic regions that matter most.
Getting started
To define your location targeting, click edit on the “Locations” panel.
Open your Roku Ads Manager campaign.
Navigate to the Locations tab.
Click on the Edit button to access location settings.
Once the window opens, follow these steps to adjust your targeting settings:
Choose the Include or Exclude option.
Select the geographic type (States, Postal/ZIP Codes, or Market areas).
Specify the areas to include or exclude based on your selection.
Save your changes to apply the updates.
Targeting types
We offer 3 types to choose from:
States
Postal/ZIP Codes
Designated Market Areas (DMA)
Note: If a special category is declared (i.e. Credit, Housing, or Employment) at the campaign or creative level, zip-code targeting will not be selectable.
Note: Political ad accounts will also have access to Congressional District targeting, which bundles zip-codes together by congressional district.
Including & excluding types
You can only include or exclude locations using 1 geographic type (states, ZIP Codes, or market areas). For example, you can include and exclude audiences in the states of New York AND New Jersey because they're both states. You can't target the state of New York AND ZIP Codes in New Jersey because they're different types of locations. Your selections are automatically saved and applied to your campaign.
When you switch location types, your previous selections will be deleted. E.g. if you had a long list of ZIP Codes and switched to states, your list won't be saved.
Including locations
Whichever type you choose, your ad will only be shown to viewers in those particular states, ZIP Codes, or market areas.To include specific locations, follow these steps:
Access your campaign in Roku Ads Manager.
Go to the Locations tab.
Select the targeting type States.
Choose the states you want to include in your campaign (e.g., Maryland, Virginia, etc.).
Save your changes to update the campaign’s location targeting.
Excluding locations
Your ads will deliver across the United States but won't be shown in the states, ZIP Codes, or market areas you select.To exclude specific locations, follow these steps:
Open your Roku Ads Manager campaign.
Navigate to the Locations tab.
Click on the Edit button to adjust your location settings.
Choose the Exclude option.
Select the states or areas you wish to exclude from your targeting.
Save your changes to apply the exclusions.
Mixing types
If you need to mix location targeting types, try creating separate inclusion and exclusion audiences, each using a different location type. For example, you may include the New York marketing area but exclude the state of New Jersey (or a handful of ZIP Codes in New Jersey).
