Your creative will go through a technical review, followed by a 2-3 day manual content review. Be sure to factor this in when selecting your campaign start date.
Is someone else creating your ad?
Send them the below requirements. The technical requirements are tailored toward optimizing your ad for TV and must be followed closely in order to pass the technical review.
Technical requirements overview
These requirements will make your creative look and sound great on TV screens.
| VIDEO | AUDIO |
File size | Maximum 200 MB | n/a |
File format | Use .mov or .mp4 | PCM preferred |
Video length | 6-92s | Must match video length |
Aspect ratio | Must be 16:9 | n/a |
Frame rate | 23.98, 25.00, 29.97 FPS | n/a |
Codec compression | AVC or ProRes 422 HQ | n/a |
Bit rate | Minimum 6 Mbps | Minimum 96 kbps |
Bit depth | n/a | 16- or 24-bit |
Channel | n/a | 2-channel stereo |
Sampling rate | n/a | 48 kHz |
In addition to the above video specs, see these requirements for the interactive components of your action ads:
| Image | Text |
Overlay Message | n/a | 40 characters max |
Overlay Logo | PNG only, 150kb max | n/a |
Text Message | n/a | 236 characters max |
Content review
After your creative passes the technical spec check, the content will be manually reviewed for 2-3 business days.
Find out more about guidelines for building your creative