While Roku Ads Manager will automatically optimize your campaign in real-time on an impression level, you may also want to optimize or adjust your campaign on a macro level. For example, you may want to swap audiences, creatives, or flights.

You can change any setting in your campaign after it launches by clicking into your campaign and clicking edit on schedule, budget, locations, audience, or creative. The only fields you can't change after you publish your campaign are start date, objective, and goal.

We also recommend not adjusting your pixels while your campaign is live. It’s better to adjust your pixels after a campaign ends, and before your next campaign starts. This helps us optimize throughout your flight off of a stable truth set.

To publish your campaign, you'll need at least 1 approved creative and a verified method of payment added to your account.