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Best Practices: 2024 Holiday Shopping Season
Best Practices: 2024 Holiday Shopping Season

Helpful tips on flighting, targeting, and creative to maximize your ad impact this holiday season.

Updated over a month ago

Take advantage of increased streaming scale during key holiday times on America's #1 Streaming platform, Roku.

Here are some tips to make the most out of your streaming ads this holiday season:

Holiday Flighting: engage your audience throughout the season, building awareness → creating intent → driving purchase.

  1. In October, reach the most homes you can by launching an awareness campaigns.

  2. In November, create intent by launching a conversion campaign with a page view goal.

  3. During the holidays, drive purchases by launching a conversion campaign with a purchase goal.

Creative Messaging: highlight what matters most to them, especially during key purchase windows.

  1. Can you guarantee delivery if orders are placed at a certain time? Make sure customers know that their gifts will arrive on time if they order by a certain date.

  2. Are you offering discounts, by-now-pay-later, or coupons? Highlight these offers and their purchase windows, and include "Black Friday" or "Cyber Monday" or "Christmas Special" copy to really drive it home.

  3. Is there something new your offering? Include imagery of your customer favorites, but also of new products to incentivize repeat purchases.

  4. Consider launching Action Ads to help turn streamers into shoppers by making your CTV ads interactive.

Audience Targeting: minimize waste and increase ROI by show ads only to a targeted audience within key geo locations.

We have 100+ advanced demographics that you can select to ensure your ads reach the right homes.

To get started, search for these terms within advanced demographics:

  1. Gaming: "playstation", "xbox", or "switch" to target console gamers, or try "mobile" for small screen gamers.

  2. Food & Beverage: "health eating", "organic", & "food" to find past purchasers.

  3. Auto & Home: "car", "suv" & "home" to find in-market buyers.

  4. Health & Wellness: "skin care", "vitamins", & "fitness" to find health-focused customers.

  5. Consumer Services: "delivery", "homeowner", "HGTV" to find DIY and service-focused audiences.

  6. Apparel & Accessories: "clothing", "online shopper", & "holiday" to find shoppers.

  7. Travel: "travel", "discovery", & "holiday" to find travelers.

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