This article will help you understand how to select the right placements for your ad campaigns:
Roku Ads Manager is the perfect tool for scalable targeted reach across the very best streaming content.
During campaign set up, you can decide the scope of where your ads will run. You’ll have three options for inventory choice.
The first option is pre-selected by default:
Automatic placement: This is the easiest way to achieve your campaign goals because it lets Roku optimize placement across all available first and third-party streaming inventory.
If you choose to turn off Automatic placement, you’ll find two more placement options:
Roku: Ads will run on The Roku Channel, Roku’s own streaming app. The Roku Channel is recognized as a top-10 streaming service [2], offering world-class entertainment from the biggest names in Hollywood—including,80,000+ movies and TV shows, 80+ Roku Original series and films, and 400+ live TV channels.
The Roku Channel audience provides unique reach. 40% are not watching any other free ad-supported channels (AVODs) on Roku, and 79% are not watching broadcast TV. [3]
Other streaming apps: Extend your reach to include delivery across other top ad-support streaming apps, like Hulu, Tubi, Discovery+, and more
Your ads will air in our network of premium streaming apps and channels vetted by Roku.
Best practice: Selecting Automatic placement can help maximize reach and performance. This setting lets Roku find your audience wherever it may be streaming, optimizing your campaign across Roku and premium streaming apps and channels.
Roku does not guarantee that any campaigns will run on any specific streaming app or channel.
Source: Nielsen’s The Gauge, November 2023
Source: Roku Internal Data Q3 2023