# Roku Self Serve Help Center

> Welcome to Roku Ads Manager Help Center

## Getting started

- [Getting started with Roku Ads Manager](https://help.ads.roku.com/en/articles/7154107-getting-started-with-roku-ads-manager.md): A high-level description of our platform and guidance on how to start
- [Where will my ads run?](https://help.ads.roku.com/en/articles/7154711-where-will-my-ads-run.md): The content streaming ads run in and how they appear to streamers.

## Account

- [Creating an account](https://help.ads.roku.com/en/articles/7154583-creating-an-account.md): How to create an ad account.
- [Password management](https://help.ads.roku.com/en/articles/7065366-password-management.md): Creating, changing, and troubleshooting password creation.
- [Troubleshooting Roku Ads Manager Access: Sign-In & Sign-Up Issues](https://help.ads.roku.com/en/articles/7885454-troubleshooting-roku-ads-manager-access-sign-in-sign-up-issues.md): Technical support for advertisers and agencies using the Roku Ads Manager platform.
- [What do the account statuses mean?](https://help.ads.roku.com/en/articles/7153967-what-do-the-account-statuses-mean.md): Account status descriptions.
- [Setting your business category](https://help.ads.roku.com/en/articles/7217150-setting-your-business-category.md): How to set a business category and why it matters.
- [Organization and Ad Account user roles](https://help.ads.roku.com/en/articles/7217247-organization-and-ad-account-user-roles.md): Defining user roles in Ads Manager.
- [Ads Manager access issues](https://help.ads.roku.com/en/articles/7154112-ads-manager-access-issues.md): Troubleshooting access issues for existing users.
- [Using multiple organizations and ad accounts](https://help.ads.roku.com/en/articles/8303301-using-multiple-organizations-and-ad-accounts.md)
- [Building teams and collaborating](https://help.ads.roku.com/en/articles/7669516-building-teams-and-collaborating.md): Setting up the ad account as an advertiser or agency
- [Managing users and roles](https://help.ads.roku.com/en/articles/8470417-managing-users-and-roles.md): How to invite, manage, and remove users from your organization or ad account.

## Campaigns

- [Creating a campaign](https://help.ads.roku.com/en/articles/7154919-creating-a-campaign.md): How to create an ad campaign.
- [Managing campaigns](https://help.ads.roku.com/en/articles/9354281-managing-campaigns.md): How to manage campaigns on the Campaigns page
- [In-flight adjustments](https://help.ads.roku.com/en/articles/7438075-in-flight-adjustments.md): What can be changed after your publish your ad campaign.
- [What do the campaign statuses mean?](https://help.ads.roku.com/en/articles/7131112-what-do-the-campaign-statuses-mean.md): Different campaign statuses and their meanings.
- [Campaign budget & schedule](https://help.ads.roku.com/en/articles/7191949-campaign-budget-schedule.md): How budgeting and scheduling work for ad campaigns.
- [Set your campaign goal](https://help.ads.roku.com/en/articles/7154907-set-your-campaign-goal.md): What are goals, why they matter, and how to select them.
- [Forecasting](https://help.ads.roku.com/en/articles/7154356-forecasting.md): Understanding audience size, reach, and frequency.
- [Bid guidance](https://help.ads.roku.com/en/articles/7126265-bid-guidance.md): How biddings works, your delivery options, and which to choose.
- [Frequency Capping](https://help.ads.roku.com/en/articles/10759778-frequency-capping.md): Control how often your ads may be shown to the same home.
- [Dayparts](https://help.ads.roku.com/en/articles/10769026-dayparts.md): How to schedule your ads to run on specific days and at specific times
- [Audience targeting](https://help.ads.roku.com/en/articles/7062001-audience-targeting.md): How to target your ads to a specific audience.
- [Location targeting](https://help.ads.roku.com/en/articles/7191978-location-targeting.md): How to select geographic areas to include or exclude from your ad campaigns.
- [Custom audiences](https://help.ads.roku.com/en/articles/9471526-custom-audiences.md): Using customer data and website activity for targeting
- [Placements](https://help.ads.roku.com/en/articles/8981751-placements.md): Selecting where ads run during campaign set up
- [Placements: Apps & Channels](https://help.ads.roku.com/en/articles/9039042-placements-apps-channels.md): A deeper look at all the channels and apps you have access to
- [Genre Targeting](https://help.ads.roku.com/en/articles/11682828-genre-targeting.md): Genre targeting explained, along with use cases and instructions

## Creatives

- [Creative guidelines](https://help.ads.roku.com/en/articles/7154647-creative-guidelines.md): Tech specs, content guidelines, and creative review process.
- [Creative technical requirements](https://help.ads.roku.com/en/articles/7193013-creative-technical-requirements.md): Deep dive on technical requirements for streaming ads.
- [Common reasons a creative is rejected](https://help.ads.roku.com/en/articles/7437973-common-reasons-a-creative-is-rejected.md): This article helps provide more context into why your creative was rejected.
- [What to do when your creative is rejected](https://help.ads.roku.com/en/articles/7141309-what-to-do-when-your-creative-is-rejected.md): Next steps if your creative is rejected for any reason.
- [Uploading your creatives](https://help.ads.roku.com/en/articles/7154569-uploading-your-creatives.md): How to upload your video ad in the platform, and what happens next.
- [Using multiple creatives](https://help.ads.roku.com/en/articles/7437977-using-multiple-creatives.md): How many creatives you can upload and how they will be distributed.
- [Creative statuses](https://help.ads.roku.com/en/articles/7154677-creative-statuses.md): Describing all creative statuses and what they mean.
- [Special ad categories](https://help.ads.roku.com/en/articles/7061993-special-ad-categories.md): What are special ad categories and why they matter.
- [Creative best practices](https://help.ads.roku.com/en/articles/7217225-creative-best-practices.md): Helpful tips for creating the best streaming ads.
- [Creating action ad text messages](https://help.ads.roku.com/en/articles/8157179-creating-action-ad-text-messages.md): How to create SMS text messages for action ads
- [Creating video ads](https://help.ads.roku.com/en/articles/8279800-creating-video-ads.md): How to create standard video ads and action ads
- [Action Ads Deep Dive](https://help.ads.roku.com/en/articles/8158136-action-ads-deep-dive.md): All things Actions Ads: what they are, why they matter, and how to use them.
- [Ad Creative Upscaler](https://help.ads.roku.com/en/articles/9002531-ad-creative-upscaler.md): When and how to upscale your video ad
- [Measuring Campaigns with Third Party Solutions](https://help.ads.roku.com/en/articles/10386309-measuring-campaigns-with-third-party-solutions.md): How to append third-party impression tags to your creatives.

## Connecting with partners

- [Integrated Partnerships](https://help.ads.roku.com/en/articles/8303308-integrated-partnerships.md): Working with partners that have integrated with our platform
- [Solutions Providers directory](https://help.ads.roku.com/en/articles/7933618-solutions-providers-directory.md): Need some help? Connect with skilled service providers who can assist with creative production and measurement solutions.
- [Tealium Set Up Instructions](https://help.ads.roku.com/en/articles/11748380-tealium-set-up-instructions.md): How to set up event tracking with Tealium
- [Using the Roku Ads app on Shopify](https://help.ads.roku.com/en/articles/9238170-using-the-roku-ads-app-on-shopify.md): How to use the Roku Ads app on Shopify
- [Roku Ads API](https://help.ads.roku.com/en/articles/12675993-roku-ads-api.md): Learn how to get access to the Ads API.
- [Ringba Set Up Instructions](https://help.ads.roku.com/en/articles/15539637-ringba-set-up-instructions.md): How to set up event tracking with Ringba
- [Setting up a integration with Branch, a Mobile Measurement Partner \(MMP\)](https://help.ads.roku.com/en/articles/10985214-setting-up-a-integration-with-branch-a-mobile-measurement-partner-mmp.md): How to work with Branch
- [Self-Attributing Networks \(SANs\)](https://help.ads.roku.com/en/articles/12454105-self-attributing-networks-sans.md): Understanding Self-Attributing Networks \(SANs\) and Reporting Differences in Roku Ads Manager
- [Setting up an integration with AppsFlyer, a Mobile Measurement Partner \(MMP\)](https://help.ads.roku.com/en/articles/11885912-setting-up-an-integration-with-appsflyer-a-mobile-measurement-partner-mmp.md): How to work with AppsFlyer
- [Best Practices for Advertisers Using MMP Integrations on Roku Ads Manager](https://help.ads.roku.com/en/articles/12932794-best-practices-for-advertisers-using-mmp-integrations-on-roku-ads-manager.md): This guide outlines how to set up, target, and optimize campaigns that use Mobile Measurement Partner \(MMP\) integrations with Roku Ads Manager. It emphasizes exclusion strategies to reduce waste an...
- [Setting up a integration with Adjust, a Mobile Measurement Partner \(MMP\)](https://help.ads.roku.com/en/articles/10909586-setting-up-a-integration-with-adjust-a-mobile-measurement-partner-mmp.md): How to work with Adjust
- [Setting up a integration with Singular, a Mobile Measurement Partner \(MMP\)](https://help.ads.roku.com/en/articles/13834236-setting-up-a-integration-with-singular-a-mobile-measurement-partner-mmp.md): How to work with Singular

## Pixels & Events

- [Understanding JavaScript pixels and events](https://help.ads.roku.com/en/articles/8261878-understanding-javascript-pixels-and-events.md): What are pixels and events and why you should use them.
- [Setting up JavaScript pixels and events](https://help.ads.roku.com/en/articles/7062023-setting-up-javascript-pixels-and-events.md): How to set up a base pixel and custom events.
- [Using JavaScript pixels and events for optimization](https://help.ads.roku.com/en/articles/8261923-using-javascript-pixels-and-events-for-optimization.md): How to use pixels and events to improve conversion campaign performance.
- [Event tracking and reporting FAQ](https://help.ads.roku.com/en/articles/13907239-event-tracking-and-reporting-faq.md): Most common questions and answers around event tracking
- [Event Types](https://help.ads.roku.com/en/articles/9451109-event-types.md): More detail on the different Event types
- [Event Groups](https://help.ads.roku.com/en/articles/9451133-event-groups.md): How and why to use event groups
- [Conversions API](https://help.ads.roku.com/en/articles/8880744-conversions-api.md): When, why, and how to use the Conversions API
- [Limited Data Use](https://help.ads.roku.com/en/articles/8766138-limited-data-use.md): How to apply a limited data use flag, and why.
- [Advanced Alias Matching & First Party Cookies](https://help.ads.roku.com/en/articles/8987555-advanced-alias-matching-first-party-cookies.md): Improving performance by strengthening measurement
- [Partner Connection for Event Tracking](https://help.ads.roku.com/en/articles/14229938-partner-connection-for-event-tracking.md): Learn how to Integrate with a Partner to track Events
- [Event Diagnostics](https://help.ads.roku.com/en/articles/9451101-event-diagnostics.md): Understanding how to monitor Event health with Events page's diagnostics and event health tools
- [Event implementation troubleshooting](https://help.ads.roku.com/en/articles/7062019-event-implementation-troubleshooting.md): Troubleshooting pixel and event installation.
- [Connecting Shopify Events](https://help.ads.roku.com/en/articles/9242758-connecting-shopify-events.md): How to send events from your Shopify store to Roku Ads Manager
- [Google Tag Manager \(GTM\) Pixel & Event Set Up Instructions](https://help.ads.roku.com/en/articles/11321752-google-tag-manager-gtm-pixel-event-set-up-instructions.md): How to install our pixel and event code within Google Tag Manager \(GTM\)
- [Using a Mobile Measurement Provider \(MMP\)](https://help.ads.roku.com/en/articles/12454401-using-a-mobile-measurement-provider-mmp.md): Learn about Roku's integrations with MMPs for Mobile App ad campaigns

## Reporting

- [Creating a report](https://help.ads.roku.com/en/articles/7154996-creating-a-report.md): How and where to pull campaign reporting.
- [Report metrics guide](https://help.ads.roku.com/en/articles/7154981-report-metrics-guide.md): Describing the dimensions and metrics within reports.
- [Campaign grid metrics guide](https://help.ads.roku.com/en/articles/16974010-campaign-grid-metrics-guide.md): Describing the dimensions and metrics within reports.
- [How to interpret a report](https://help.ads.roku.com/en/articles/7439242-how-to-interpret-a-report.md): Understanding what each metric means in reports.
- [Visualized Reporting](https://help.ads.roku.com/en/articles/8584354-visualized-reporting.md): How to use the charts and dashboards within the Reports page

## Payment & billing

- [How billing works](https://help.ads.roku.com/en/articles/7065566-how-billing-works.md): Details around when and how you will be charged.
- [Add or update payment method](https://help.ads.roku.com/en/articles/7157810-add-or-update-payment-method.md): How to add, update, and change your method of payment.
- [What do the different payment statuses mean](https://help.ads.roku.com/en/articles/7062015-what-do-the-different-payment-statuses-mean.md): Understanding paid, pending, and failed statuses.
- [View payments and download receipts](https://help.ads.roku.com/en/articles/7191894-view-payments-and-download-receipts.md): Finding past payments, statuses, and receipts.
- [Ad Credits](https://help.ads.roku.com/en/articles/11334856-ad-credits.md): What’s an ad credit, and how do I use them?
- [When will I be charged?](https://help.ads.roku.com/en/articles/7061992-when-will-i-be-charged.md): What triggers a charge on your credit card and how that changes over time.
- [What to do when a credit card payment fails](https://help.ads.roku.com/en/articles/7198358-what-to-do-when-a-credit-card-payment-fails.md): Why credit card payments fail, what happens when they do, and how to fix it.
- [Invoicing Overview](https://help.ads.roku.com/en/articles/9559285-invoicing-overview.md): High-level details on Invoicing as a payment method
- [Invoicing: How to apply](https://help.ads.roku.com/en/articles/9559292-invoicing-how-to-apply.md): How to apply for invoicing and how to use it on your ad accounts
- [Invoicing: How to pay](https://help.ads.roku.com/en/articles/9559301-invoicing-how-to-pay.md): How to pay your invoices
- [Invoicing: Overdue payments](https://help.ads.roku.com/en/articles/9559310-invoicing-overdue-payments.md): Understanding impacts of past due and partially paid invoices
- [Invoicing: Credit utilization](https://help.ads.roku.com/en/articles/9559303-invoicing-credit-utilization.md): Understanding credit utilization and how to increase your credit limit
- [Invoicing: Payment terms](https://help.ads.roku.com/en/articles/9559297-invoicing-payment-terms.md): Understanding invoicing payment terms & conditions
- [Invoicing FAQs](https://help.ads.roku.com/en/articles/9858963-invoicing-faqs.md): Frequently asked questions about invoicing
- [Invoicing Best Practices](https://help.ads.roku.com/en/articles/12451298-invoicing-best-practices.md): Avoid payment delays by following these best practices

## Best Practices & Helpful Tools

- [Best Practices: 2025 Holiday Shopping Season](https://help.ads.roku.com/en/articles/8505588-best-practices-2025-holiday-shopping-season.md): Helpful tips on flighting, targeting, and creative to maximize your ad impact this holiday season.
- [Case Studies](https://help.ads.roku.com/en/articles/8881841-case-studies.md): Examples of excellence on Ads Manager
- [Glossary of ad terms & acronyms](https://help.ads.roku.com/en/articles/7143045-glossary-of-ad-terms-acronyms.md): Descriptors for some commonly use terms in digital advertising.

## Ad Policies

- [Ad Policies](https://help.ads.roku.com/en/articles/7134032-ad-policies.md): Ad policies and guidelines for Roku Ads Manager.
- [Alcohol ads](https://help.ads.roku.com/en/articles/7174207-alcohol-ads.md): Requirements for ads that promote or reference alcohol.
- [Gambling and Gaming Ads](https://help.ads.roku.com/en/articles/15507308-gambling-and-gaming-ads.md): Learn more about our policies for ads that promote or reference real money gaming or gambling products or services.

## Political Ads

- [Political ads](https://help.ads.roku.com/en/articles/8280337-political-ads.md): About political ads on Roku Ads Manager