This article will describe what ad credits are, when you can use them, and how they function.
What are Ad Credits?
Ad Credits are promotional offers which can be redeemed within Roku Ads Manager and applied towards advertising campaign spend on the platform. Use of Ad Credits is subject to the Ads Manager Terms.
When am I eligible for an Ad Credit?
Ad Credits are offered at Roku's discretion and are only redeemable by eligible accounts in good standing, with no overdue payments, and a valid payment method on file. Some Ad Credit offers may have additional eligibility requirements, such as being a first-time spender or meeting campaign spend thresholds. Requirements are provided with the specific promotional offers.
How do I activate and use my Ad Credit?
Ad Credits are issued as promo codes. If you have a promo code, you can apply it to an ad account within your organization, provided your account is in good standing and has a valid payment method on file.
To activate your Ad Credits:
Sign into Roku Ads Manager and navigate to your Ad Account’s Payment Page by clicking the icon on the top right of any screen.
Enter the Ad Credit code on the right-hand side of the page.
Navigate to your Ad Credits page by clicking on the Ad Credits link below Payments in the left-hand nav.
View all pending, active, or expired Ad Credits and Offers on this page.
Offer Types: Conditional Ad Credits vs Non-Condition Ad Credits
Ad Credits may come with or without eligibility conditions. We'll explain each type and their different statuses, below.
Conditional Ad Credits (Offers):
Conditional Ad Credits appear in the Offers chart at the bottom of the Ad Credits page.
They have a “Pending” status until the eligibility condition is met.
Once the condition is met, the credit moves to the Ad Credits chart at the top of the Ad Credits page.
Offer Status | Description |
Pending | The offer is active, but the eligibility condition has not yet been met. |
Expired | The offer's eligibility condition was not met before the expiration date, so the offer is no longer valid. |
Non-Conditional Ad Credits:
These credits are automatically placed in the Ad Credits chart at the top of the Ad Credits page.
No eligibility conditions are required for activation, beyond being in good standing and having a valid payment method on file.
Ad Credit Status | Description |
Used | The credit has been fully utilized, regardless of expiration. |
Partially Used | The credit is active and not fully utilized. |
Expired | The credit’s expiration date has passed. |
When will my ad credits be applied?
Offers: As soon as the promo code is entered, Ads Manager begins tracking the eligibility requirement. Once the condition is met, the Ad Credit is automatically added and begins being utilized.
Ad Credits: Ad Credits without eligibility requirements begin being utilized immediately after the promo code is entered.
Ad Credits are applied at the account level (not campaign-specific) and are utilized until they expire or are exhausted. Once an Ad Credit is fully used or expires, billing reverts to the original payment method on file. If multiple Ad Credits are active, the one with the closest expiration date is used first.
Ad Credits are included in payment invoices for transparency.
Frequently Asked Questions (FAQ): Ad Credits
Can an advertiser claim the same promo code multiple times? No, promo codes are limited to one use per advertiser unless explicitly stated otherwise.
Can an Ad Account claim multiple promos at once? If the promos are Ad Credits without eligibility conditions, they can be added simultaneously.
However:
An Offer (Ad Credit with eligibility conditions) cannot be active at the same time as another Offer.
If an Offer is active, additional Ad Credits without eligibility conditions cannot be added until the Offer's condition is met.
If an Ad Credit is active, an Offer cannot be added until the ad credit it fully utilized or expired.
This ensures proper tracking of eligibility conditions and prevents overlapping promotions.
Can an advertiser open multiple accounts to claim multiple promos for the same advertiser? No, this violates Roku Ads Manager policies and may result in the revocation of eligibility for Ad Credits.
Can an organization split an offer across multiple ad accounts or transfer credits between accounts? No, Ad Credits are tied to a single Ad Account and must be redeemed in full within that account. They cannot be split or transferred.
My Ad Credit expired before I could use it all. Can I get an extension? No, once an Ad Credit has expired, it cannot be reinstated or extended.
I’ve met all the requirements to claim the Ad Credit. When will it be added to my account? Once the eligibility condition (if applicable) is met, the Ad Credit will be automatically added to your account. It will become the default payment method until the credit is either exhausted or expired.
Why was my credit card charged when I have a promo on my account? Ad Credits apply only to spend incurred after the credit was activated. Any spend prior to activation or after the Ad Credit is exhausted will be charged to your original payment method.
Can I apply an Ad Credit to a specific campaign within my Ad Account? No, Ad Credits are applied across all campaigns within the Ad Account. They cannot be allocated to specific campaigns.