Alcohol. Advertising alcoholic products are only available in certain jurisdictions and are subject to the targeting and creative requirements set forth here. You cannot target alcohol ads at audiences under the age of 21.

Cryptocurrency Products and Services. You must get permission from Roku prior to running any ads for cryptocurrency products or services by contacting us at adsmanagersupport@roku.com Subject to our prior review and approval on a case-by-case basis, Roku may permit the advertisement of the following cryptocurrency related products and services in the United States only:

Dating Services. Dating services must be legal in the applicable jurisdiction(s) where you are targeting your ad. Prohibited dating services ads include but are not limited to: ads related to escorting, prostitution or similar services where a person is compensated to participate in a date or sexual activity; international or mail order spouse services; ads that are sexually explicit; and ads that promote infidelity.

Financial Products and Services. In addition to the above restrictions on credit and lending, where requested by Roku, Advertisers promoting financial products and services must demonstrate that they properly licensed and/or registered with applicable government agencies and regulators in the jurisdiction(s) they are seeking to target. Financial products and services that may require a license include, but are not limited to, credit cards, insurance products, loans, mortgages, and investment products. Advertisers must also comply with disclosure requirements in compliance with applicable laws and industry standards. Ads for single securities, stocks (including penny stocks), bonds, and similar tradable assets, as well as get-rich-quick, MLM, and pyramid schemes and similar offers are prohibited.

Over-The-Counter Drugs and Supplements. Ads that promote the sale of over-the-counter medicines or supplements must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws and regulations. You must not use Ads Manager Tools to collect or otherwise disclose any Sensitive Data to us.

Political Advertisements. Subject to the Ads Manager Terms and the requirements in this section, Roku permits certain political ads to run in the United States only, and are subject to targeting, transparency, and legal requirements, as well as the Political Ad Guidelines and other requirements available here.

Special Categories (Credit, Lending, Housing and Offers of Employment). Advertisements related to credit and lending, housing, and offers of employment are prohibited from unlawfully targeting audiences in a discriminatory manner, including but not limited to targeting on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, disability, marital or familial status, age, medical or genetic condition, veteran’s status, and/or receipt of public assistance or personal, financial or legal hardships. This prohibition applies to your targeting decisions, ad creative, any segments you may upload or otherwise use in your campaigns, and your use of our advertising tools. If you are promoting ads in any of these categories, you must select the applicable special ad category during account creation. Certain targeting restrictions may apply to your ads. Below is a non-exhaustive list of what is included under each category.

Subscription Services. Ads for subscription services must including any legally required terms or disclosures, including on pricing and recurrent billing.

Third Party Rights. Ads must not use intellectual property, including copyrights, trademarks (including logos, service marks, or company logos, whether registered or not), trade secrets, or patents, belonging to third parties unless you have lawfully obtained the express written permission from the owner or rightsholder. Ads must not violate any rights to privacy, publicity, or other personal or proprietary rights. Roku may ask you to provide documentation of your authorization to use ad creative that Roku believes may belong to a third party. Your ads cannot suggest an affiliation or partnership with, or endorsement by, Roku, and you may only use Roku’s name, logo, brand features and other intellectual property with Roku’s prior written consent and subject to Roku’s sole discretion.

Adult Products. Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like condoms, contraception and family planning, are permitted.

Cannabis and Other Recreational or Illicit Drugs. Ads must not promote the sale or use of any illicit or recreational drugs or related paraphernalia, including without limitation any products containing cannabis, THC or any substance banned by the FDA, or any other unsafe substances, products or supplements, as determined by Roku at its sole discretion, including but not limited to apparel, accessories, supplements, dispensaries, and events.

CBD and Related Products. Ads that promote or offer the sale of cannabidiol (CBD) or similar cannabinoid products are not allowed unless otherwise approved in Roku in writing.

Counterfeit Goods. Advertising the sale of unauthorized goods that are designed or branded to imitate authentic goods is strictly prohibited. Counterfeit goods include goods affixed with the trademark, name, or logo of a brand to a product not created or authorized by that brand.

Deceptive, False, or Misleading Advertising. Your ads must be truthful and promoted in good faith. Your ads cannot promote products or services which are deceptive, false, or misleading, such as pyramid-schemes and other scams designed to take surreptitiously take someone’s money or valuables or access a user’s personal information. You may not make exaggerated claims without documentary evidence, use overly provocative or sensational content or use click-bait or misleading tactics to get users to engage with your ads, or promise benefits or ask for personal information via misrepresentation. You may not use an ad to promote or install malicious software such as viruses, worms, spyware, and malware of any kind.

Discrimination, Hate Speech and Harassment. We prohibit ads which unlawfully discriminate or harass individuals or groups or incorporate hate speech of any kind. This includes ads which discriminate or harass, or encourage discrimination or harassment against, individuals, protected groups, or organizations based on protected characteristics such as race, color, ethnicity, country of origin, immigration status, sex, sexual orientation, gender identity, veteran status, political affiliation, health or disability, or any other protected category.

Gambling and Gambling Related Services. Ads that promote any product or service, including lotteries, games of skill, and games of chance, where money or anything of monetary value is exchanged or at stake, are prohibited. This includes, but is not limited to, ads related to:

Healthcare and Pharmaceutical Products and Services. Any ads promoting products and services related to healthcare and pharmaceuticals, including but not limited to prescription pharmaceutical drugs, online pharmacies, hospitals, doctors, medical providers, and medical devices are prohibited through the Ads Manager Platform.

Illegal Products or Services. Advertising illegal products, services, ad activities are strictly prohibited. You may only advertise products in territories in which they are compliant with applicable laws, including the content and targeting of your ads.

Internationally Regulated Products and Services. Your products and services must comply with U.S. and international foreign regulations related to any international sales. You are prohibited from advertising products and services which are subject to U.S. trade embargoes and sanctions, such as those established by OFAC. As we expand the availability of the Ads Manager Platform to other territories, further restrictions may apply.

Mature, Offensive, Sensational or Exploitative Content. Your ads must be in good taste and suitable for the audience you wish to target. Your ads cannot contain nudity or be offensive, obscene, vulgar, sexually suggestive, pornographic, shocking, sensational, or excessively violent. We do not permit ads which exploit crises, vulnerable people or groups, or controversial events, including bereavement, contentious cultural topics, violence, natural disasters, and other tragedies.

Tobacco Products. Ads promoting the sale, use, manufacturing, distribution, or brands of tobacco or nicotine, tobacco alternatives, and tobacco or nicotine related products or paraphernalia, are prohibited, including but not limited to cigarettes, cigars, electronic cigarettes, vaporizers (vapes), and events. Roku may in its sole discretion permit Ads that promote tobacco and smoking cessation products approved by either the World Health Organization or the U.S. Food and Drug Administration, which must comply with all applicable local laws and regulations and required or established industry codes and guidelines.

Weapons and Other Violent Products and Services. Ads promoting the sale or use of weapons and violent products and/or services are strictly prohibited. These include, but are not limited to, weapons, guns, ghost guns, gun ranges, ammunition, safety parts, explosive materials (including fireworks), and realistic replicas or imitations of such weapons and violent products. Trainings, certifications, licenses, events, and instructions for the creation or use of such weapons and violent products and/or services are also prohibited.

Age Restrictions: Ads which target, or are designed to appeal to, users under 18 are strictly prohibited. Additionally, if you are promoting ads related to alcohol, you agree that you will only target users who are 21 or older in the United States, and the applicable legal drinking age if you are targeting locations elsewhere. Your creative cannot appeal to audiences which are younger than the minimum age you are permitted to target (for example, you cannot use teenagers in ads related to alcohol or gambling).

Special Categories: If your ads are in housing, financial or employment verticals, you are prohibited from targeting an audience on the basis of legally protected characteristics, including but not limited to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, marital or familial status, age, medical or genetic condition, veteran’s status, receipt of public assistance or personal, financial or legal hardships, or any other protected categories under applicable law (collectively, “Restricted Groups”).

Discriminatory Targeting: Unlawful discriminatory targeting is prohibited, whether by targeting or excluding certain audiences. You agree that you will not use Restricted Groups for unlawful discriminatory targeting.

Vulnerable Groups: Ads cannot exploit users in vulnerable individuals or groups, including but not limited to those related to addiction or addiction support, those who are undergoing or have undergone violence, natural disasters, and other tragedies, and groups which otherwise are or have been historically marginalized. Additionally, your ads cannot target users on the basis of unfair stigmas or social biases.

Inflammatory Content. Ads must not contain claims that a person or group of people are a threat to the physical safety, health or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability or immigration status. Ads must not harass, provoke, or disparage people or engage in predatory advertising practices.

Content Relevance. Ads must clearly represent the company, product, service, or brand that is being advertised. All ad components, including any text, images or other media, must be relevant to the product or service being offered. The products and services promoted in an ad must match those promoted on the landing page.