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What to do when a payment fails
What to do when a payment fails

Why payments fail, what happens when they do, and how to fix it.

Updated over a week ago

When a payment fails, it's important to resolve it immediately as your ad account is deactivated and your campaign activity is immediately stopped. You'll have 7 days to reach out to us or make a payment before the account is turned over to collections.

How will I know when my payment didn't go through?

On the Payments page, your payment status will show as "Failed" and you'll receive an email with more information. You'll also see a red banner at the top of the Ads Manager site.

Why payments fail and how to avoid it

Payments can fail for a number of reasons. Here are some possible scenarios and ways you can fix it.

  • Payment method expired

    In the majority of cases, we'll work with your bank and update it automatically so there are no campaign interruptions. In rare cases when we can't update it, and you'll see this failed status and receive an email.

  • The credit limit was exceeded

    You can call your credit card company to see if you're eligible for a credit limit increase or add a different card. Asking about it won’t hurt your credit score.

    If you're replacing your card, go to the Payments page, select the Edit button, and enter your credit card details on the Update credit card page. Your new card will automatically replace your previous card.

  • Insufficient funds

    Either add enough to cover your charges, or use a different credit card (follow the same steps listed above).

  • An issue with your bank

    Call them as soon as possible to find out what's going on and what's needed so you can get your ad campaigns back on track.

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