This article describes the Pixel Diagnostics tab within the Events page.
Consider these articles for more information on events:
What is it?
The Diagnostics page provides insights into the health and performance of your event tracking. You’ll find it in the left-hand menu of the Events page.
The Diagnostics page will provide important information like:
Chrome extension link: Lets you download a Google Chrome extension to validate that your pixels and events are installed properly.
Recommendations: Provides callouts to improve your pixel and event implementation.
Implementation issues: Lets you know that your implementation is issue-free, and if not, what might be missing or formatted incorrectly.
Base pixel code: Confirms the last time your base pixel code fired (timestamp is in UTC), along with a link to view your base code.
How does it work?
The Diagnostics page tracks event-tracking code that you placed on your website or app. It analyzes the received data for completeness, accuracy, and potential errors.
Who should use it?
New & existing advertisers: Quickly identify and fix setup issues, allowing accurate data collection from the start. Regardless of campaign size or technical expertise, everyone benefits from monitoring event-tracking health.
Technical teams: Get detailed information for troubleshooting code-related problems.
Marketing and analytics teams: Monitor overall event tracking health
Why is it important?
Accurate event tracking leads to better decision making, which can improve campaign performance and increase reporting capabilities.
The Diagnostics tab will help you:
Spot issues: Easily identify, prevent, and correct issues with events.
Correct errors: Early detection minimizes data gaps and ensures consistent performance.
Maximize performance and reporting: Reliable event data powers optimization, attribution, and reporting for current and future campaigns.
Optimize event setup: Refining your event tracking code helps you capture all relevant user interactions.