Consider these articles for more information on events:
What is it?
Roku Ads Manager is introducing many events to allow advertisers to measure and report on their ad campaigns across more specific and relevant funnel events within their business.
All events now available for reporting and measurement are listed when creating a new Event:
They are listed bellow:
Page views | Tracks visits to your webpage; this event is automatically installed with your base pixel |
App Installs | Assesses how often your audience installs your app |
Subscribe | Captures how often your audience subscribes to a service or offering |
Sign-ups | Records how often your audience has signed up for a newsletter, updates, events, or marketing offers |
Add to cart | Gauges purchase intent by tracking how often products are added to the online shopping cart |
Purchases | Tracks purchase information and the cost of purchased items |
Achieve level | Records when users reach a certain level that you’ve defined in your game |
Add payment info | Tracks when payment details are added during the checkout process, such as saving billing details |
Add to wishlist | Tracks which products are added to wishlists |
Complete registration | Records how many finish the registration form |
Contact | Tracks when a user initiates contact with your business via telephone, SMS, email, chat, etc |
Customize product | Tracks how many users customize a product |
Donations | Tracks how many users donate funds to your organization or cause |
Downloads | Records how many downloads are made from your website |
Find location | Tracks how many users search for your store location via a website or app |
First video view | Records when a user watches their first video on your platform or app. |
Initiate checkout | Tracks how many customers enter the checkout flow prior to completing the purchase |
Lead | Tracks when a customer submits their information in order to be contacted by your business in the future |
Quality Streaming Session | Quality streaming session - tracks when a streaming session meets predefined quality benchmarks. |
Schedule | Tracks when a customer books an appointment |
Search | Monitors how many times customers are searching on your website |
Session start | Records when a user initiates a new session on your app or website. |
Sign up | Records how often your audience signs up for a newsletter, updates, events, or marketing offers |
Start trial | Records when a user starts a free trial of a product or service you offer |
Subscription cancellation | Tracks when a subscription is canceled |
Subscription renewal | Tracks when a subscription is renewed (including auto-renewals) |
Unlock achievement | Tracks when users unlock a certain achievement that you’ve defined in your app |
View content | Captures in-app views, like which movies or shows were streamed |
How does it work?
Any event can be installed through the Roku JavaScript pixel or Conversions API. Once installed, event data is passed to us, allowing Roku to connect ad exposures with actions taken on your site. Any attributed actions will show up in Ads Manager reporting automatically.
Why should I use it?
These new events can be used by any advertiser to help increase measurement and reporting visibility.
For example, the following clients can benefit from tracking the relevant events listed here:
eCommerce: Page view, customize product, add to cart, add payment info, initiate check out, purchase.
Mobile app and gaming advertisers: App installs, start trial, subscription cancel/renew, unlock achievement, view content, achieve level.
Service-based businesses: Contact, customize product, search, schedule, lead, complete registration.
Media and entertainment: Subscribe, app installs, start trial, subscription cancel/renew, view content, search, quality streaming session and first video view.
Why is it important?
Adding additional events to your site can help you today and in the future.
Today, events can provide:
Granular reporting: Understand specific user actions taken on your site after ad exposure.
Full-funnel measurement: Measure actions across your site, like signups, downloads, or specific content interactions.
Campaign ROI analysis: Quantify the return on investment for different campaigns based on the events they trigger.
In the future, events may also allow you to:
Build audiences: Build custom audiences based on specific actions or sequences of events, leading to more relevant ad delivery.
Retarget & remarket: Target users with relevant ads based on their specific website behavior, driving them down your conversion funnel.
Enable multi-touch attribution (MTA): Understand the impact of different touchpoints (ads, website, email) across the user journey.