This article describes the new events released in Q2’24.
Consider these articles for more information on events:
What is it?
Roku Ads Manager is introducing many events to allow advertisers to measure and report on their ad campaigns across more specific and relevant funnel events within their business.
These new events can be used to enhance reporting beyond the current six events (Page View, Add-to-cart, Sign Up, Install, Subscribe, and Purchase).
All events now available for reporting and measurement are listed below:
How does it work?
Any event can be installed through the Roku JavaScript pixel or Events API. Once installed, event data is passed to us, allowing Roku to connect ad exposures with actions taken on your site. Any attributed actions will show up in Ads Manager reporting automatically.
Why should I use it?
These new events can be used by any advertiser to help increase measurement and reporting visibility.
For example, the following clients can benefit from tracking the relevant events listed here:
eCommerce: Page view, customize product, add to cart, add payment info, initiate check out, purchase.
Mobile app and gaming advertisers: App installs, start trial, subscription cancel/renew, unlock achievement, view content, achieve level.
Service-based businesses: Contact, customize product, search, schedule, lead, complete registration.
Media and entertainment: Subscribe, app installs, start trial, subscription cancel/renew, view content, search.
Why is it important?
Adding additional events to your site can help you today and in the future.
Today, events can provide:
Granular reporting: Understand specific user actions taken on your site after ad exposure.
Full-funnel measurement: Measure actions across your site, like signups, downloads, or specific content interactions.
Campaign ROI analysis: Quantify the return on investment for different campaigns based on the events they trigger.
In the future, events may also allow you to:
Build audiences: Build custom audiences based on specific actions or sequences of events, leading to more relevant ad delivery.
Retarget & remarket: Target users with relevant ads based on their specific website behavior, driving them down your conversion funnel.
Enable multi-touch attribution (MTA): Understand the impact of different touchpoints (ads, website, email) across the user journey.