This article describes what creative upscaling is, when you should use it, and how to do so. Continue reading if you've had issues creating a video ad that meets Ad Manager’s specification requirements or if your existing videos are being rejected for technical reasons.
Relatedly, consider browsing these creative-specific articles:
What is Creative Upscaling?
Roku can enhance some video creatives so that they meet Ads Manager's specification requirements, ensuring your ad looks great on TV. Typically, this means we'll increase the overall quality by converting low-resolution or standard-definition videos to higher resolutions.
Should I use Creative Upscaling?
If your video does not meet our specification requirements and fails to upload for review -- most commonly, because the asset's bit rate or resolution is too low -- then you should use our Creative Upscaler. It'll take your existing out-of-spec video and attempt to upgrade its quality, allowing you to upload a higher-resolution version.
If your video ad is up to spec and isn't being rejected during creative upload, then there is no need to use our Creative Upscaler.
Using the Ad Creative Upscaler
Follow these steps to have your video ad upscaled.
Open your campaign and click Ad Creative.
Upload your video to Ads Manager.
If your video does not meet the required specifications but qualifies for enhancement, you’ll see an “Enhance video” option. Click it to proceed with enhancement.
Note: Some videos do not qualify for video enhancement.
Note: After opting in to creative upscaling and exiting the creative fly out, a draft of the creative will not be available until upscaling is complete.
After roughly 30 minutes, you’ll receive an email with a link to the enhanced video.
You can access the upscaled video from the link included in the email (as shown above) or from your creative library after upscaling is completed.
Note: Upscaling may take up to 24 hours.
Review the upscaled video, and if you choose to use it, upload it to your campaign.
Be sure to complete all associated creative fields (e.g. URL, Business Category, action ad details) before submitting your creative.
Submit the creative for review.
Note: After creatives are approved, they will begin delivering once the campaign is live.
Which videos qualify for enhancement?
Not all videos can be enhanced with our Creative Upscaler.
There are two main reasons why a video that does not meet Ads Manager video specifications may not qualify for enhancement:
The video is too far from meeting specifications (e.g. the bit rate is too low to be enhanced sufficiently).
The video has a specification issue that cannot be resolved by enhancement (e.g. aspect ratio).