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Using a Mobile Measurement Provider (MMP)

Learn about Roku's integrations with MMPs for Mobile App ad campaigns

When running mobile app ad campaigns, advertisers often rely on Mobile Measurement Partners (MMPs) to track, and attribute installs and in-app events. Roku Ads Manager integrates with MMPs to help advertisers measure performance alongside other channels.

Roku Ads Manager currently integrates with:

Roku is a self attributing network (SAN). Learn more about what that means for your conversion reports here.

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