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Using a Mobile Measurement Provider (MMP)

Learn about Roku's integrations with MMPs for Mobile App ad campaigns

Updated over a week ago

When running mobile app ad campaigns, advertisers often rely on Mobile Measurement Partners (MMPs) to track, and attribute installs and in-app events. Roku Ads Manager integrates with MMPs to help advertisers measure performance alongside other channels.

Roku Ads Manager currently integrates with:

Roku is a self attributing network (SAN). Learn more about what that means for your conversion reports here.

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