Roku Ads Manager

Install, understand, report, and troubleshoot

Pixels & Events

What are pixels and events and why you should use them.

Understanding JavaScript pixels and events

How to set up a base pixel and custom events.

Setting up JavaScript pixels and events

How to use pixels and events to improve conversion campaign performance.

Using JavaScript pixels and events for optimization

Most common questions and answers around event tracking

Event tracking and reporting FAQ

Event Types

Event Groups

When, why, and how to use the Conversions API

Conversions API

How to apply a limited data use flag, and why.

Limited Data Use

Improving performance by strengthening measurement

Advanced Alias Matching & First Party Cookies

Learn how to Integrate with a Partner to track Events

Partner Connection for Event Tracking

General

Understanding the Events page's diagnostics

Event Diagnostics

Troubleshooting pixel and event installation.

Event implementation troubleshooting

Diagnose and troubleshoot pixel or events issues

Troubleshooting

How to send events from your Shopify store to Roku Ads Manager

Connecting Shopify Events

How to install our pixel and event code within Google Tag Manager (GTM)

Google Tag Manager (GTM) Pixel & Event Set Up Instructions

Learn about Roku's integrations with MMPs for Mobile App ad campaigns

Using a Mobile Measurement Provider (MMP)

How to install pixels and events through third party tools

Using Third Parties

Advertise on Roku Ads Manager

Find answers and get help from Intercom Support and Community Experts

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