There are two ways to create a campaign:
Create a new campaign
Go to the Campaigns page and select "New campaign" at the top right
2. If you select a Consideration or Conversion goal, ensure you have selected the correct event group.
Note: If you don't use Event Groups you can skip this step. Learn more about event groups here
3. If you're advertiser is part of one of the Special Categories (Credit Card, Employment, Housing), check one of the options:
Choosing any special ad category will reduce the targeting options (i.e. no age, gender, income, or zip-code targeting options) made available in subsequent steps. Read more about business category settings here.
3. Update your campaign name (optional) and Click Continue
4. Budget
Set your lifetime campaign budget and campaign schedule. Learn how to set your budget & schedule
When setting your schedule, be sure to allow 2-3 business days for manual review of your creative
5. Locations
Select the locations you'd like to include or exclude from your campaign targeting. Learn more about location targeting
6. Audience
Select audience parameters or leave it to Roku to automatically target the best-performing demographic based on your advertising objective. Learn more about audience targeting
7. Delivery
You'll have 2 bidding options to choose from: Auto bid and Max bid. Learn more about your bidding options
8. Upload creatives
You can upload up to 10 creatives, following the technical specifications and content guidelines. You'll also be able to select a special ad category during the creative stage.
Choosing any special ad category will impact targeting may have already selected (i.e. age, gender, income, and zip-code) . Read more about business category settings here.
9. Add or update your payment method
All major credit cards are accepted, just no debit cards currently. Learn more about managing your payment method
10. Publish
When this button turns purple, you're ready to publish your campaign - congrats!
Cloning a campaign from an existing campaign
You can use any created campaign as an easy starting point for new campaigns, so you can build campaigns quicker.
To clone an existing campaign, simply head to your Campaigns page and find the campaign you want to clone. Click the three horizontal dots, and click Clone.
Confirm your new campaign's name and schedule, we will start the cloning process. You'll receive an email once the new campaign is ready to edit and publish.
When cloning a campaign, all underlying campaign details and assignments will be cloned to the new campaign. You can edit these details in your new campaign.